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<h2>Media Comparisons with Billboard Trucks</h2>
<p class="justify"><strong>Vs. Billboards<br />
</strong>When compared to billboards, PzzAzz Mobile Billboard Trucks are the obvious, more valuable choice. In areas where billboards are present, they are usually over-abundant, causing them to lose their affect. Prime viewing time is limited when dealing with billboards because not only are they stationary but they become familiar and boring to drivers who travel the same routes daily. Over time billboards are likely to become damaged and are easily blocked by trees or larger vehicles like trucks. <strong>PzzAzz Mobile Billboard Trucks</strong> are approximately 1/3 the cost of static roadside billboards! </p>
<p class="justify"><strong>Vs. Radio</strong><br />
With new technology being born every day, radio is no longer an advantageous method of advertising. With satellite radios, customers listen to music or talk shows without the nuisance of commercials. Pedestrians or runners wear MP3 or CD players. Motorists change the radio station when commercials come on, to a different station playing music, or they switch to their CD or Cassette player. <strong>PzzAzz Mobile Billboard Trucks</strong> can not be tuned out!</p>
<p class="justify"><strong>Vs. Television</strong><br />
Many television viewers turn off the sound or change the channel during commercials and advertising; only going back when their program returns, therefore missing your message. A lot of homes now have TiVo's or Digital Video Recorders, many of which skip commercials or allow the viewer to fast forward through them. Not only is there the small chance that your ad will be seen, but one 30 second TV ad during primetime will cost you more than an entire week of advertising with PzzAzz. <strong>PzzAzz Mobile Billboard Trucks</strong> can not be turned off! </p>
<p class="justify"><strong>Vs. Newspaper</strong><br />
Numerous potential customers may not have a subscription to a local newspaper. Those who do subscribe are not guaranteed to read the entire paper, cover to cover, everyday. Even people who do read the entire paper are likely to completely skip over all of the advertisements, because they are not looking for anything in particular. Newspapers, like Television can be costly, with a one-day, quarter-page ad costing approximately the same as a week of advertising with PzzAzz. <strong>PzzAzz Mobile Billboard Trucks </strong> can not be ignored!
<fieldset><legend>Media CPM Comparison</legend>
        <table align="center" border="1" cellpadding="0" cellspacing="0">
          <tbody><tr>
            <td width="222"><div align="center"><strong>MEDIA</strong></div></td>

            <td width="90"><p align="center"><strong>CPM [Cost/1000] </strong></p>
            </td>
          </tr>
          <tr>
            <td><div align="left"><strong>Newspaper [1/2 page, B/W] </strong></div></td>
            <td><div align="center"><strong>$19.20</strong></div></td>
          </tr>

          <tr>
            <td><div align="center">
              <div align="left"><strong>Spot TV Ad [ 30 sec., prime time] </strong></div>
            </div></td>
            <td><div align="center"><strong>$16.25</strong></div></td>
          </tr>
          <tr>
            <td><div align="center">

              <div align="left"><strong>Magazine [1/4 page, 4 color] </strong></div>
            </div></td>
            <td><div align="center"><strong>$8.00</strong></div></td>
          </tr>
          <tr>
            <td><strong>Radio [30 sec., prime time] </strong></td>
            <td><div align="center"><strong>$4.95</strong></div></td>

          </tr>
          <tr>
            <td><div align="left"><strong>Billboard [stationary] </strong></div></td>
            <td><div align="center"><strong>$3.60</strong></div></td>
          </tr>
          <tr>
            <td><strong>Mobile Billboards </strong></td>

            <td><div align="center"><strong>$1.15</strong></div></td>
          </tr>
</tbody></table>
    <p align="center">Source: Outdoor Advertising Association of America, Average CPM Comparison 2003</p>
</fieldset>

<p>&nbsp;</p>
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